Mortgage Marketplace

How to get started with an Engine by MoneyLion marketplace Partner Page integration for Mortgage

Standard Partner Page Implementation

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

URL Components

• Channel: placeholder that will be replaced with precise values in the embed code provided to you.

• Zone: placeholder that will be replaced with precise values in the embed code provided to you.

If implementing using an anchor tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

Brand Customization

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

The Consumer Experience

Engine's Mortgage embed covers purchase, refinance, and home equity (HELOC and HELOAN). The embed renders three surfaces, and your zone configuration decides which one the consumer lands on first:

• Explore. A rate-trend chart built on current APR data. It shows how rates have moved rather than listing offers, so a consumer can arrive with no information and still see something useful. Its call-to-action hands off to Search.

• Search. The question flow that qualifies the consumer and ends by creating an offer search with Engine's lending partners.

• Compare. The results page for that offer search. The consumer can sort the offers, page through them, and narrow them with filters, and each offer's call-to-action sends the consumer to that lender. Compare is the last Engine screen in the flow.

Your Engine representative will provide a link to either the Explore or Search Partner Page. Compare is not available as an entrypoint, because the page is scoped to the offer search that Search created - the only way to reach it is to complete the question flow.

Which filters appear on Compare depends on the mortgage type. Purchase and refinance offers can be narrowed by loan term and by FHA and VA program eligibility. Home equity offers can be narrowed by property value, current mortgage balance, and requested loan amount.

Search Funnel Defined

Mortgage asks a different opening question than Engine's other marketplaces: the consumer states a goal - buying a home, refinancing, or borrowing against home equity - and that answer changes which questions follow.

Step	What the consumer provides
Mortgage Information	Purchase: goal, plus purchase price and down payment Refinance: property value and current mortgage balance Home Equity: property value, current mortgage balance, and desired loan amount
Zip Code	The property's ZIP code
Cash Out	Refinance only. Whether the consumer wants cash out, or a rate-and-term refinance
Credit Score	Self-reported credit score range
Identity Verification	Date of birth and phone number
Contact Information	First name, last name, and email
Personal Information	Mailing address
SSN and Consents	Social Security Number, with FCRA and TCPA consent

Not every consumer may see every step. When Engine already has consumer data because identity verification returned i, the marketplace routes past those steps instead of asking again. Identity verification may also insert an SMS one-time-passcode step.

Required Consumer Data Inputs

The Mortgage experience collects every field below itself, inside the Search funnel. Fields appear in the order the consumer meets them, matching the Search Funnel above.

A consumer is only asked for the fields belonging to the mortgage type they picked, and any step Engine can already satisfy - through identity verification - is skipped rather than asked again.

Name	Field Name	Description	Required? Which Mortgage Product(s)?
Mortgage Type	mortgageType	What the consumer wants to do. Values: purchase, refinance, heloc. Home equity submits heloc and leaves the lead's mortgageType unset.	All Mortgage Product Types
Purchase Price	purchasePrice	Purchase price of the home. Stored on the lead as propertyValue.	Purchase only
Down Payment	downPayment	Cash down payment, in dollars. Stored on the lead as downPaymentAmount.	Purchase only
Down Payment Percentage	downPaymentPercent	The same down payment expressed as a percentage of purchase price. Used by the form only; not stored on the lead.	Purchase only
Property Value	propertyValue	Current estimated value of the home.	Refinance and Home Equity
Current Mortgage Balance	loanBalance (refinance) mortgageBalance (home equity)	Outstanding balance on the existing mortgage. Stored on the lead as mortgageBalance in both cases.	Refinance and Home Equity
Desired Loan Amount	desiredLoanAmount	Amount the consumer wants to borrow against their equity. Stored on the lead as mortgageAmount.	Home Equity only
Property ZIP Code	zipcode	ZIP code of the property being financed, collected on the Zip Code step. Distinct from the consumer's mailing ZIP. Stored on the lead as propertyZipcode, and Engine derives propertyState from it.	All Mortgage Product Types
Cash Out	cashOut	Whether the consumer wants cash out or a rate-and-term refinance. Values: yes, no. Stored on the lead as refinanceType (cash_out or rate_term).	Refinance only
Credit Score	creditScoreRange	Self-reported credit score range. Stored on the lead as mortechCreditRating. Engine always runs a soft pull.	All Mortgage Product Types
Date of Birth	dateOfBirth	Consumer's date of birth. Stored on the lead as YYYY-MM-DD.	All Mortgage Product Types
Phone Number	phoneNumber	Primary phone number. Stored on the lead as primaryPhone.	All Mortgage Product Types
First Name	firstName	Legal first name.	All mortgage types
Last Name	lastName	Legal last name.	All mortgage types
Email Address	email	Email address.	All mortgage types
Street Address	address1	Mailing street address.	All mortgage types
Address Line 2	address2	Apartment, unit, or suite.	Optional
City	city	Mailing city.	All Mortgage Product Types
State	state	Mailing state.	All Mortgage Product Types
Mailing ZIP Code	zipcode	The consumer's mailing ZIP code, collected on the Personal Information step. May differ from the property ZIP.	All Mortgage Product Types
Social Security Number	ssn	Collected and stored in the form NNN-NN-NNNN.	All Mortgage Product Types

Client Tags for Reporting & Attribution

Engine Partner Pages support the ability to add client tags for Channel Partner Reporting, which is outlined in this section.

How to Implement Client Tags

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

?tag.key_1=value_1&tag.key_2=value_2

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Client tags are carried through the marketplace and attached to the offer search Engine creates for that consumer, which is what makes them available in your reporting.

Sample Tag Implementation

https://moneylion.com/network/{channel}/{zone}/?tag.clientId=1234&tag.source=email

In the above example, clientId and source are available as tags for reporting purposes.

Supported Client Tag Keys

Client tag keys are matched exactly, including case. For example - subid and subId are stored as separate tags and will appear as separate keys in your reporting.

Please send each key with consistent casing across all requests, and use the exact spelling shown above.

Below are the client tag keys that are currently supported:

• agentId

• campaignId

• clickId

• clientId

• deviceId

• medium

• sourceId

• subId

• subId1

• subId2

• subId3

• target

• trafficsource

• userId

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.