Auto Insurance Marketplace

How to get started with a Partner Page integration for Engine's Auto Insurance Marketplace.

Standard Partner Page Integration

Basic Partner Page URL Syntax

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

Partner Page Components

• Channel: placeholder that will be replaced with precise values in the embed code provided to you.

• Zone: placeholder that will be replaced with precise values in the embed code provided to you.

If implementing using an anchor <a> tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

Different Auto Insurance Experiences

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support.

Short Form Experience

Client Tags & Prefilling Customer Data

Engine Partner Pages support the ability to add certain tags with varying use cases, which are outlined in this section.

Client Tag Use Cases

• Prefilling Customer Data

  • Decreases friction in the user experience and increases application submission rates

  • Useful when you already have that info on hand for that user, or want the front-end to default to particular values

• Reporting & Attribution

  • Used to send your own metadata to Engine in order to enrich reporting and attribution with Engine data

How to Implement Client Tags for Reporting & Customer Data Prefill

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

?tag.key_1=value_1&tag.key_2=value_2

To prefill customer data fields in a Partner Page for the purpose of decreased friction in user experience, add query string parameters to the respective URL in the following format*:

?app.key_1=value_1&app.key_2=value_2

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Sample Partner Page URL

https://moneylion.com/network/{channel}/{zone}/search?app.zipcode=10011&tag.clientId=1234

In the above example, clientId is available as a tag for reporting purposes and the partner page "loan amount" field will be prepopulated with the value of "$10,000" for the consumer when the page is rendered.

Supported Client Tag Keys

Client tag keys are matched exactly, including case. For example - subid and subId are stored as separate tags and will appear as separate keys in your reporting.

Please send each key with consistent casing across all requests, and use the exact spelling shown above.

Below are the client tag keys that are currently supported:

• agentId

• campaignId

• clickId

• clientId

• deviceId

• medium

• sourceId

• subId

• subId1

• subId2

• subId3

• target

• trafficsource

• userId

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

Auto Insurance Supported Client Tag Keys

Engine's Auto Insurance marketplace accepts the following parameters and values for customer data pre-population purposes:

Field	Parameter	Acceptable Values
Date of Birth	app.dateOfBirth	Date string of the format YYYY-MM-DD
Zip Code	app.zipcode	US 5-digit numeric ZIP code, e.g. 10001. No leading/trailing whitespace
Number of Vehicles	app.numberOfVehicles	Integer between 1 and 5
Current Issuer	app.currentIssuer	String issuer name matching the enum values from Engine's API Reference for the Schema AutoInsuranceIssuer
Military Status	app.is_military	Boolean (true/false)
Home Owner Status	app.is_home_owner	Boolean (true/false)
The fields defined below are only used for Engine's legacy Auto Insurance experience (likely anything integrated prior to August 2026).
Age Range	app.ageRange	AGE_RANGE_18_20 AGE_RANGE_21_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_PLUS
Multiple Vehicle Status	app.has_multiple_vehicles	true
Insured Status	app.is_currently_insured	true