Report Options

Engine offers 3 primary ways to get performance and conversion data back to your systems: dashboards, real-time event pushes, and programmatic API pulls. They differ in delivery method, data freshness, and engineering effort. Most partners combine multiple methods—a dashboard for humans and a push or pull method to feed their own systems.

Add attribution tracking tags to any of these methods to tie performance data back to your own campaigns, sources, or IDs.

Looker Reporting

Pre-built dashboards and exploratory reports over the Engine analytics warehouse, covering leads, offers, conversions, and revenue. Filterable and exportable, with optional scheduled email delivery. Why partners choose it: • No engineering required for operations, marketing, and finance teams. • Visual drill-down and ad-hoc performance analysis. • Scheduled or on-demand exports for recurring workflows.

Postback Reporting

Server-to-server event delivery. Engine fires an HTTP POST to your endpoint the moment a tracked event occurs (lead, payout, conversion), passing your identifiers back via macros so you can attribute the event in real time. Why partners choose it: • Real-time, event-level granularity without polling. • Direct delivery to attribution and tracking systems. • Click IDs and customer identifiers for seamless matching.

Engine Analytics API

A REST API for pulling analytics and reporting datasets on demand. Query historical ranges and recent data in structured JSON to land in your warehouse or BI tool on a schedule you control. Why partners choose it: • Programmatic workflows with scheduling and retries you control. • Flexible querying with full historical backfill. • Direct feeds for data warehouses and BI pipelines.