New Marketplaces

Standard Partner Page Integration

Basic Partner Page URL Syntax

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

Partner Page Components

• Channel: placeholder that will be replaced with precise values in the embed code provided to you.

• Zone: placeholder that will be replaced with precise values in the embed code provided to you.

If implementing using an anchor <a> tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

New Marketplaces Specific Partner Pages & Demo

Special Offer Partner Pages

Special Offer Partner Pages enable partners to add more contextually relevant lending products to content and articles across their site, without requiring a lead to submit a full application. With Special Offer Partner Pages, consumers are presented with special offers in one of three categories:

• Earned Wage Access

• Debt Relief

• Credit Builders

From there, they can continue with the lender that best suits their needs. This creates more targeted product offerings matched to consumer needs.

Credit Builder Partner Page

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support

Partner Page Brand Customization

Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.

Customizing Logo & Colors

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

Cobrand Example

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

Partner Page User Experience Customization

Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.

Selecting the Initial Step

There are two different experiences for users to start the initial step:

• Preview Step displays static offers from Engine by MoneyLion’s network of financial institution partners as the first step of the user experience. Offers can be sorted by credit rating, ZIP code, loan purpose, and amount. Users can click into a static offer to begin filling out the form. Preview Step is recommended for partners who want to utilize offer values and financial institution brand equity to encourage users to enter the flow.\

• Form Step displays the first question of the form (i.e., “Why do you need a loan?”). Using the Form Step, users can begin filling out the form immediately. Form Step is recommended for partners who want to maximize funnel efficiency and minimize the number of clicks in the user flow.

Preview Step

Form Step

The Results Page

After completing and submitting the form, users are shown offers for which they are pre-approved or pre-qualified. Users can sort offers in a variety of ways, including by APR, term length, and “recommended,” the latter of which relies on Engine by MoneyLion’s Rec Score to rank offers by likelihood of conversion.

Selecting the Auto-Redirect Option

Auto-Redirect is an option that allows users who receive pre-approved or pre-qualified offers to be automatically redirected to the top offer (powered by Engine by MoneyLion’s Rec Score) displayed on their Results Page after 10 seconds. Auto-Redirect is recommended for partners who prefer to streamline the user experience.

Client Tags for Partner Reporting

Engine New Marketplaces Partner Pages support the ability to add certain tags for the purpose of Channel Partner Reporting which is outlined in this section.

How to Implement Client Tags

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

?tag.key_1=value_1&tag.key_2=value_2

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Sample Partner Page URL

https://moneylion.com/network/{channel}/{zone}/search?tag.clientId=1234

In the above example, clientId is available as a tag for reporting purposes.

Supported Client Tag Keys (for any integration type)

These are the keys that are currently fully supported across all Engine partner page types. Please note that the keys below are case-sensitive:

• agentId

• campaignId

• clientId

• deviceid

• medium

• sourceId

• subid

• subid1

• subid2

• subid3

• target

• trafficsource

• userid

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.