Auto Insurance Marketplace

Standard Partner Page Integration

Basic Partner Page URL Syntax

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

Partner Page Components

  • Channel: placeholder that will be replaced with precise values in the embed code provided to you.

  • Zone: placeholder that will be replaced with precise values in the embed code provided to you.

If implementing using an anchor <a> tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

Auto Insurance Specific Partner Pages & Demos

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support.

Client Tags & Prefilling Customer Data

Engine Partner Pages support the ability to add certain tags with varying use cases, which are outlined in this section.

Client Tag Use Cases

  • Prefilling Customer Data

    • Decreases friction in the user experience and increases application submission rates

    • Useful when you already have that info on hand for that user, or want the front-end to default to particular values

How to Implement Client Tags for Reporting & Customer Data Prefill

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

To prefill customer data fields in a Partner Page for the purpose of decreased friction in user experience, add query string parameters to the respective URL in the following format*:

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Sample Partner Page URL

In the above example, clientId is available as a tag for reporting purposes and the partner page "loan amount" field will be prepopulated with the value of "$10,000" for the consumer when the page is rendered.

Supported Client Tag Keys (for any integration type)

These are the keys that are currently fully supported across all Engine partner page types. Please note that the keys below are case-sensitive:

  • agentId

  • campaignId

  • clientId

  • deviceid

  • medium

  • sourceId

  • subid

  • subid1

  • subid2

  • subid3

  • target

  • trafficsource

  • userid

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

Auto Insurance Supported Client Tag Keys

Engine's Auto Insurance marketplace accepts the following parameters and values for customer data pre-population purposes:

Field
Parameter
Acceptable Values

Zip Code

app.providedCreditRating

  • excellent

  • good

  • fair

  • poor

  • limited

  • unknown

Credit Rating

app.zipcode

US 5-digit numeric ZIP code, e.g. 10001. No leading/trailing whitespace

Age Range

app.ageRange

  • AGE_RANGE_18_20

  • AGE_RANGE_21_24

  • AGE_RANGE_25_34

  • AGE_RANGE_35_44

  • AGE_RANGE_45_54

  • AGE_RANGE_55_64

  • AGE_RANGE_65_PLUS

Only insert these values if they are applicable, and set the query to true

Military Status

app.is_military

true

Multiple Vehicle Status

app.has_multiple_vehicles

true

Home Owner Status

app.is_home_owner

true

Insured Status

app.is_currently_insured

true

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