GROWTH THROUGH INNOVATION

Engine Design Lab

Reimagine customer engagement and monetization through
practical experimentation.

Who We Are

We help our extensive network of partners boost revenue and customer engagement by leveraging data-driven insights and quantifiable experiments. Through the Engine Design Lab, we create a platform for sharing and testing leading practices.

18M+

Total customers

90M+

Customer inquiries per quarter

30M+

Total products consumed

Let's talk

What You Will Find at the Engine Design Lab

We offer more than tools; we provide a collaborative space for testing and improving your product and marketing strategies.

Deep dive into some of the toughest questions:

Can I integrate third-party products into my marketplace and increase ARPU without diluting my brand?

Where can we effectively contextualize our lifecycle marketing program, with specific attention to the customer journey, timing, and messaging, to drive engagement?

What UI/UX tweaks can potentially make a significant impact on consumer engagement and monetization?

What are the top considerations we need to balance with offer commingling to optimize conversion rates?

What top-of-funnel targeting tactics can make a considerable difference in CAC?

Sample findings drawing from extensive A/B tests:

Lifecycle marketing paired with user segmentation increased monetization, resulting in a 19% lift in RPL.

UI/UX tweaks, such as adjusting the default loan request amount, had a significant impact on the conversion rate—up to a 20% difference.
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Multiple consumer entry points increased engagement by 20%.

The right integration of third-party products increased ARPU with little to no cannibalization.

How it Works

Whether through quantifiable tests or hands-on workshops, we provide everything you need to try out new ideas and drive growth.

Proven Resources

A rich suite of plug-and-play design resources for product and design professionals.

Guided Figma Templates
UI/UX Prototypes
User Flow
Quantifiable Experiments
Case Studies
Creative Contents

Facilitated Workshops

Tailored to your specific user cases and designed to deliver actionable outcomes.

Design Reviews
Customer Segmentation
Optimized Channels
User Journeys
Targeted Contents

Experimental Test Studies

Commingling first-look and second-look offers.

The experiment: Assessing the impact on revenue by commingling first-look (1L) and second-look (2L) offers.

The result: While there was some 1L revenue cannibalization, we observed increased lead productivity and produced more revenue per lead, resulting in an 11% increase in RPL.

Additional learning: Additional refinement can enhance results by using recommendation scores to balance the 1L and 2L offers on the offer wall.

Influencing user behavior with the default loan amount.

The experiment: Personalizing the default loan amount to align with up-funnel marketing messaging can drive higher conversion rates throughout the funnel.

The results: While higher default loan amounts can maximize RPL, the greatest RPU is achieved at a specific loan amount. At this amount, users are least likely to adjust the amount using the slider, leading to more leads completing the funnel.

Additional learning: Proper consumer segmentation (e.g., by income and debt levels) can help decouple the default amount from the requested amount.

Increasing monetization with a drip campaign.

The experiment: Enhancing monetization by booting engagement with a drip campaign over a 14-day period.

The results: Personalized messaging based on user attributes, spending, and app activity can positively influence the effectiveness of communication. Other effective communication methods include follow-up reminders prior to loan expiration and educational content to explore other marketplace offers.

Additional learning: Users with a history of engaging with drip campaigns are more likely to monetize.