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New Marketplaces

How to get started with a Partner Page integration for Engine's New Marketplaces (Thin Verticals) Marketplace.

Standard Partner Page Integration

Partner Page URL Syntax & Components

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

  • Channel: Placeholder to be replaced with precise values in the embed code provided to you.

  • Zone: Placeholder to be replaced with precise values in the embed code provided to you.

If implementing using an anchor <a> tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

New Marketplaces Specific Partner Pages & Demo

Selection requires Partner Manager involvement and will be configured during activation. Please contact your Engine representative for support.

Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.

Marketplace Entrypoints

There are two different experiences for users to start the initial step:

  • Explore Page

    • Displays static preview offers from Engine by MoneyLion’s network of financial institution partners as the first step of the user experience.

    • Offers can be sorted by credit rating, ZIP code, loan purpose, and amount. Users can click into a static offer to begin filling out the form.

    • Preview Step is recommended for partners who want to utilize offer values and financial institution brand equity to encourage users to enter the flow.

  • Search Funnel

    • Displays the first question of the form (i.e., “Why do you need a loan?”).

    • Using the Form Step, users can begin filling out the form immediately.

    • Form Step is recommended for partners who want to maximize funnel efficiency and minimize the number of clicks in the user flow.

Preview Step
Form Step

The Results Page

  • After completing and submitting the form, users are shown offers for which they are pre-approved or pre-qualified.

  • Users can sort offers in a variety of ways, including by APR, term length, and “recommended,” the latter of which relies on Engine by MoneyLion’s Rec Score to rank offers by likelihood of conversion.

Selecting the Auto-Redirect Option

  • Auto-Redirect is an option that allows users who receive pre-approved or pre-qualified offers to be automatically redirected to the top offer (powered by Engine by MoneyLion’s Rec Score) displayed on their Results Page after 10 seconds.

  • Auto-Redirect is recommended for partners who prefer to streamline the user experience.

Special Offer Partner Pages

Special Offer Partner Pages enable partners to add more contextually relevant lending products to content and articles across their site, without requiring a lead to submit a full application. With Special Offer Partner Pages, consumers are presented with special offers in one of three categories:

  • Earned Wage Access

  • Debt Relief

  • Credit Builders

From there, they can continue with the lender that best suits their needs. This creates more targeted product offerings matched to consumer needs.

Partner Page Brand Customization

Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

Cobrand Example

Client Tags for Partner Reporting

Engine New Marketplaces Partner Pages support the ability to add certain tags for the purpose of Attribution Tracking which is outlined in this section.

How to Implement Client Tags

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Sample Partner Page URL

In the above example, clientId is available as a tag for reporting purposes.

Supported Client Tag Key

Below are the client tag keys that are currently supported.

Most common

  • tag.clientId

  • tag.subId

  • tag.subId1

  • tag.subId2

  • tag.campaignId

Also supported

  • tag.agentId

  • tag.clickId

  • tag.deviceId

  • tag.medium

  • tag.sourceId

  • tag.subId3

  • tag.target

  • tag.trafficsource

  • tag.userId

Client tag keys are case-sensitive. subid and subId are separate reporting keys.

Example
Why

❌

?tag.sub1={}&tag.sub2={}

Unsupported tags

❌

?tag.subId1={}&tag.subId2={}

{} is a literal placeholder. Engine stores empty values.

❌

?tag.subId1=value1&tag.subId2=value2

value1 and value2 are literal text, not real click values.

✅

?tag.subId1=8f3a2b1c9d&tag.subId2=4e7c1a92f0

Each key has a real value for that click.

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

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